Pura Vida: Embracing Costa Rica’s Philosophy of Life
- Jungle Tales

- Oct 8, 2024
- 4 min read

In Costa Rica, there is a phrase that encapsulates not just a way of living, but the spirit of an entire country: Pura Vida. Translated literally, it means "pure life," but its significance goes far beyond those simple words. Pura Vida is a greeting, a farewell, and an expression of happiness, contentment, and optimism. It represents the idea of living life to the fullest, embracing the moment, and finding joy in simplicity.
This philosophy is woven into the very fabric of Costa Rican life and culture. As you journey through Costa Rica’s lush jungles, volcanic hot springs, and peaceful coastal villages, you’ll feel Pura Vida in the air. But what does it really mean, and how can we embrace this mindset in our everyday lives?
Pura Vida: More Than a Phrase, It’s a Lifestyle
Pura Vida is far more than a slogan—it’s a way of life that reflects the laid-back, relaxed, and nature-centered existence that Costa Ricans enjoy. For locals, or **Ticos**, Pura Vida is about appreciating the small things, slowing down, and living with gratitude. Whether you’re surrounded by the towering trees of the jungle or sitting on a beach watching the sunset, Costa Rica teaches you to take in each moment with mindfulness and peace.
Unlike the fast-paced, stress-filled cultures of many countries, Costa Ricans live at a more deliberate pace. Pura Vida means focusing on well-being and choosing happiness over material success. It’s about balance—enjoying life while staying connected to nature, friends, and family.
Nature as a Reflection of Pura Vida
Costa Rica’s natural environment is the perfect reflection of the Pura Vida lifestyle. The country’s lush rainforests, pristine beaches, and vibrant wildlife all seem to embody the peace and harmony of this philosophy. Walking through a jungle alive with the sounds of birds, insects, and rustling leaves reminds you to slow down and reconnect with the world around you.

The jungle itself feels like a symbol of abundance and simplicity—dense, thriving, yet untouched. In places like **Corcovado National Park** or the **Osa Peninsula**, the idea of Pura Vida truly comes alive as you immerse yourself in the tranquil, unspoiled wilderness.
The People Behind Pura Vida: Living With Positivity
It’s not just the landscapes that make Costa Rica special it’s the people. The warmth, friendliness, and generosity of the Ticos embody the Pura Vida spirit. Whether they’re welcoming you into their home or sharing a cup of coffee, Costa Ricans live with a sense of gratitude and positivity that is infectious.
Ticos don’t dwell on problems or stress. Instead, they focus on what they have and how to enjoy it. This attitude toward life makes Costa Rica one of the happiest countries in the world, as measured by its low levels of stress and high levels of life satisfaction. Costa Ricans have learned to live with a sense of peace, appreciating the natural beauty that surrounds them while valuing time with loved ones.
Living in Harmony with Nature
At the heart of Pura Vida is the connection to nature. Costa Rica’s commitment to sustainability and conservation reflects its deep respect for the environment. Costa Rica has become a global leader in eco-tourism, with nearly 25% of its land designated as protected reserves or national parks. The country’s focus on renewable energy and carbon neutrality is just another way that Pura Vida plays out on a national level.
Visitors are encouraged to immerse themselves in nature in a way that is both respectful and educational. Whether you're hiking to a hidden waterfall, relaxing in volcanic hot springs, or surfing on the pristine Pacific coast, every experience in Costa Rica is designed to help you connect with the natural world.
How to Live Pura Vida in Your Own Life
While Pura Vida is a Costa Rican way of life, its lessons can be applied anywhere. Here are a few ways you can bring Pura Vida into your own life:

Slow Down: Take time to appreciate the small things, whether it's a quiet morning with coffee or a walk in the park. Life is not a race—take it at your own pace.
Embrace Simplicity: Happiness doesn’t come from material things. Focus on relationships, experiences, and nature rather than possessions.
Practice Gratitude: Be thankful for what you have. Like the Costa Ricans, focus on the positive rather than stressing about what you lack.
Connect with Nature: Spend more time outdoors. Whether you live near a forest, beach, or even a small park, find ways to enjoy the natural world around you.
Stay Positive: Even in tough times, Pura Vida teaches us to look on the bright side and remember that life is beautiful.
In Costa Rica, Pura Vida is more than just words—it’s a way of seeing and living life. It’s about simplicity, positivity, and a deep connection to the world around us. Whether you’re hiking through Costa Rica’s lush jungles or watching a golden sunset over the Pacific Ocean, you’ll feel the essence of Pura Vida guiding your experience.
So, why not bring a little Pura Vida into your life? By slowing down, appreciating nature, and focusing on the good, you can embrace the pure life, no matter where you are.



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